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MarketingProfs:

1. Embrace the world
Small businesses will embrace the world and make globalization come true. When there is nowhere to grow, branching out globally offers a wealth of opportunity, including rapid expansion.

2. Export like mad
Small businesses will discover that a weak US dollar offers an exciting, challenging, and fantastic chance to export. It makes all American goods a flashing blue light special. As a result, small businesses will start to export like mad. Their mandate in 2008 will become ‘Go forth and export!’

3. Do whatever it takes
Small businesses will do whatever it takes to survive – good times or bad – and going global will be the ticket to thrive. For most entrepreneurs, decisions throughout the year will be made fast, and living with the consequences will be a fact of business life.

Globalization 3.0 will be driven not by the folks in India or China but by budding ‘born global’ entrepreneurs and small businesses taking their businesses global from anywhere.

4. Adopt the outsider lens
Small businesses are good at adopting an insider lens when making judgments while immersed in a situation. Soon, though, small businesses will adopt the outsider lens, which involves removing or detaching oneself from a situation and establishing a realistic understanding of the risks involved.

This is a cleaner lens and is more useful in doing business with the world, especially when one must be sensitive to so many different cultures.

5. Disturb the status quo
Small business will not settle for the ordinary, or for establishing rules, because they have things to accomplish. They will break rules and disturb the status quo to overcome obstacles and achieve brilliant results.

6. Lead the way
Small businesses will continue to lead the way in global trade. They typically generate 29% of the US export sales in a given year, and in 2005 they accounted for nearly $300 billion of the $906 billion generated by all US exporters.

Doing what’s right and what matters will empower small businesses to stay the course of international expansion, even if analysis might point to a different path.

7. Prove global small business is the real deal
Global small businesses are the real deal, and they will prove it by continuing to deliver results across borders – leaving people and businesses better off than they were before.

The ideas they promote and profit from are authentic and are based on the genuine needs and desires of consumers worldwide.

More trends here.

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