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How To Set Your Business Hours

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Seattle Post Intelligencer:

When you go into business for yourself, it’s easy to forget that you don’t call all the shots.

You get to hire who you want, sell what you want, advertise where you want, and basically do whatever you want, right?

Wrong. Like it or not, your customers play an important role in how your business is run.

You’re ultimately in business to connect with customers. If you didn’t have them, your doors wouldn’t be open in the first place.
Speaking of doors, when it comes to setting your “open” hours, you always need to think about your customers.

Here’s an example. Once, I needed to meet with an influential friend of mine in the restaurant business, Kristen Graham of Concept2Launch.

We agreed to meet at a little bakery in her neighborhood over tea and pastries.

That morning, I flew out of bed, excited to see Kirsten, swap marketing ideas, and get my pastry fix at a new bakery!

I drove across town to meet her there, only to find out they were closed. On a Tuesday. At 9:30 a.m.

You can imagine my disappointment. No pastries and on top of it, we now had to scramble to think of another place to go for our meeting and waste time driving around town. Read full article.

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