BizOp Blogs

Brent Bowers, a longtime small-business editor at The New York Times and The Wall Street Journal, is author of The Eight Patterns of Highly Effective Entrepreneurs, now out in paperback (Doubleday). In the February 26 edition of the New York Times, Bowers writes an excellent article. Here is a portion... More

In part 4 of our series on attracting new local customers to your business, we are going to examine effective and extremely inexpensive ways of doing that very thing by using the world wniide web. Lots of options are available which give small business owners exponentially more exposure than do traditional... More

CNNMoney: Question: How can I write a winning business plan with ever-changing financial information? – Emmanuel, Nairobi Answer: Writing a business plan can be one of the most frustrating tasks for a small business owner, but it is also one of the most important. First off, stop worrying so... More

NewsReleaseWire: Your decisions are keeping your customers from paying you more. Do you as a small-business owner have the confidence to say “I’m better. I’m different and here’s why.” Or do you have a sense of inferiority and uncertainty about your company? You need to develop the poise to... More

In a previous post, we examined an excellent article in cnnmoney.com written by Shaa Rutberg on the subject of increasing your customer base by using the web. In the February 6, 2008 report on cnnmoney.com, Shara discusses the role of targeted local marketing and customer retention in your overall marketing... More

In my previous post, I began examining an excellent series of articles on marketing from cnnmoney.com. I am continuing that line of thought in this post and in the next couple of posts. In the previous post, we examined three highly recommended approaches to marketing. Of course, each method has its... More

The life blood of any small business is the continual flow of new local customers. Word of mouth and referrals are still among the most effective ways of doing that. But besides providing outstanding products or services at reasonable prices followed up by outstanding customer service, there is little... More

Kerry Miller is a New York-based staff writer for BusinessWeek.com covering startups and small business. In a February 27, 2008 report, Miller wrote an article exploding the myth that there are millions of dollars of free money just waiting for someone to take it home. His report is a direct challenge... More