Grow Your Biz – From eBay And Beyond
E-businesses have great opportunities–and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn’t your last.
Setting up shop on eBay, Amazon, ProStores, and other auction and e-commerce sites is a great way to live the entrepreneurial dream. The problem is you’re not alone.
Competition for buyers is fierce in this vast, virtual marketplace. Unless you give customers a reason to return after the initial sale, they may be gone in a click. Once someone finds you and makes a purchase, it’s your job to retain that customer for future purchases.
Online or offline, buyer-seller relationships are built on communication and trust. Trust is especially important for people buying on eBay, Amazon, and other portals, where little is known about sellers beyond buyers’ comments and ratings. Here’s how to stand out from the pack…
E-mail marketing is an easy way for online sellers like you to:
* Present a credible, professional image
* Build a reputation as a trustworthy expert
* Differentiate yourself from other online merchants
* Keep customers coming back after the initial sale and referring others
* Take your auctions or e-business to the next level of successRegular e-mail communications that combine both informational and promotional content help you become a trusted seller and resource, so customers remember you the next time they need what you sell. Here’s how e-mail marketing can help online sellers grow their businesses inside eBay and beyond.
Take advantage of eBay’s free newsletter tool. If you sell on eBay and you’re not already using their free e-mail marketing newsletter tool, consider doing so. While eBay doesn’t allow sellers direct access to buyers’ e-mail addresses, the newsletter tool lets you to stay in touch with buyers after the initial sale. The “Sign Up for Store Newsletter” link that you can add to your store home page lets buyers and prospects “opt in” for your e-mail communications.
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