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Business Edge:

Real entrepreneurs see and capitalize on opportunities when they present themselves. Right now, Canadian businesses have an incredible opportunity to turn the U.S. situation into a fabulous business-building exercise.

Honestly, if you are not licking your chops right now at what is happening south of the border, you are missing out on what could be the greatest financial opportunity for Canadian-based businesses.

Downtimes like this bring out two types of business owners; (1) those who shelter up and prepare for the worst (the ones who barely survive, if at all, through a time like this: and (2) those who understand that in every negative event there is highly profitable opportunity for forward-thinking entrepreneurs.

If you are the type who sees opportunity in times like this, what is happening south of the border is like Christmas to Canadians.

If you do sell stateside, you will feel the pinch from U.S.-based businesses, but you also have the perfect opportunity to increase your sales using unusual techniques you may not have heard of.

Diverting your sales and marketing efforts towards new markets, towards your existing database, towards your past clients can easily give a substantial boost to your revenues.

Take Alan Glasser, of Langley, B.C. Using a simple customer-loyalty program, he has not only saved his pharmacy from being just like all the others, he has tripled his revenues and built rock-solid relationships with his clients.

Hard to debate the numbers: for every $1 he invests in his customer-loyalty program, he gets back $138 (on average) in revenues. That number has gone as high as $172 return for every $1 in ? and the average purchase volume by his clients has more than doubled in the past year. All with a simple 1-2-3 automated system he learned about and implemented.

If you want to discover new strategies to weather the upcoming storm in the U.S. economy, this coming June is the perfect opportunity for you. Designed for entrepreneurs, small business owners, and marketing professionals, the Wild West Marketing and Wealth Summit is hosting 14 of the worlds greatest small-business success stories in a three-day immersion event. You will learn everything from dealing with overwhelm, outsourcing secrets, marketing and advertising methods for online and offline success, membership programs and continuity campaigns.

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