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Small Business – How To Reach Your Customers Via Mobile Phone

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Andrew Grant:

One of the greatest benefits that comes from technology is that the cost of communicating with your customers and prospects keeps getting lower and the number of opportunities to interact with them keeps increasing.

E-mail and websites are an incredibly cheap resource and once you have captured a customer’s contact details, you can send them information at any time you like. If it is good information they will actually thank you for it. One area of technology that is growing even faster is mobile phones.

Did you know that at the end of 2006, there were over 2.7 billion mobile phone users in the world? Do you reckon there might be a few prospects for you among them? If you have the type of business that relies on getting timely messages to customers then this has to be an area for you to explore. Here are a few suggestions:

* Appointment reminders for medical checkups, hairdressing, eye tests

* News bulletins in your sector, price fluctuations, opportunity alerts

* Stock availability, special offers, time limited promotions

* Dispatch and delivery alerts

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