Green Marketing For Small Businesses
Green marketing is the new “in” thing.
Celebrities like Cameron Diaz and Leonardo di Caprio prefer to drive hybrid cars. HGTV channel is giving away a “green” home. Ikea has done away with the free plastic bags. Crate and Barrel is marketing ecofriendly furnitures. Name it – from baby clothes to appliances to home furnishings to food – “green” is the main thing.
According to Good and Green, which sponsors the Green Marketing Conference, an increasing number of consumers are embracing green marketing:
* In the US, the Green Marketplace is conservatively pegged at $250 million – and growing!
* Over 66% of Americans believe “Doing well by doing good is a savvy business strategy.”
* Over the past five years the sales of organic and all natural products have increased 18% to 25% year over year.
* 30% of American consumers are willing to pay up to a 20% premium on clean, green products over non-sustainable alternatives … and that number grows each year.
So how can small businesses ride this growing crest of green marketing?
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