Small Biz Strategic Branding Questions
1. What is your brand’s vision?
2. What are the good attributes of your brand (or company, or product, or service)?
3. What are the practical benefits associated with your brand?
4. What are the bad aspects of your brand, and how can you fix them?
5. What emotions are behind customer purchases of your products/services?
6. How is your brand positioned against the competition?
More questions at Evan Carmichael.
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