Picking A Domain Name When Choices Are Scarce
For most small businesses, the obvious choice for a domain name for your website is your business name with a .com attached to the end of it. But one simple search on any of the domain name registrar websites will tell you that is not as easy of a task as it sounds. For a variety of reasons (some of which we’ll discuss in this post), many small business owners are finding that the name of their business is no longer available as a .com.
So if you can’t get your business name as your URL, or if you are starting your business afresh and the world is your choice, what do you do? If I were writing an article a few years ago about domain names, I might have offered the simple suggestion to look for a.com domain name that is short, easy to spell and easy to remember.
That’s still proper advice. But today, with many thousands of new sites coming online every year, most of the intuitive .com names have already been registered. There are, however, two main options to find a domain name that’s right for your business at a time when .com domains are becoming scarce:
(1) get specific, or
(2) buy a domain that’s already been registered.
By getting specific, I mean you could add geography or other business descriptions to your preferred domain name. For example, the name plumber.com may not be available but OakvillePlumber.com or JoeThePlumber.com may be. Read more.
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