Retirement Brings With It Opportunities To Become A Niche Entrepreneur
The U.S. Bureau of Labor Statistics has projected that the number of Americans over the age of 65 will grow by 77.8 percent between the years 2010 and 2030. Meanwhile, survey data reported last month suggested that baby boomers fast-approaching retirement age might not leave the workforce in the large numbers anticipated by market observers. Retirement is in fact a prime time to consider entrepreneurship, said Susan Friedmann, CSP, the niche marketing expert who created her own niche as The Trade Show Coach and has now written “Riches in Niches: How to Make it BIG in a small Market” to share her insight on how entrepreneurs can find success in niches.
“The opportunities for retired workers who want to start their own business are just too many to ignore,” said Friedmann, CSP (Certified Speaking Professional). “Plus, advances in technology for communication and productivity have greatly lowered the barriers of entry to entrepreneurship. This bodes well for retirees, who in previous generations would have faced tremendous logistical obstacles to entrepreneurship that simply no longer exist. In this new environment, ‘Riches in Niches: How to Make it BIG in a small Market’ shows entrepreneurs how to start their own businesses in lucrative niches.”
Author of “Meeting and Event Planning for Dummies,” Friedmann, now The Nichepreneur™ Coach, has turned her expertise to niche marketing for entrepreneurs. In her new book, “Riches in Niches: How to Make it BIG in a small Market,” Friedmann shares the concepts that have enabled her to become a tradeshow marketing expert, a sought-after maven in her own niche who presents workshops at some of the most recognizable Fortune 500 corporations.
Examples such as the following, recently reported in the news, suggested that those well into retirement age are thriving as Nichepreneurs™, a term Friedmann uses to describe entrepreneurs in niche markets… continue reading.
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