Expertise Essential For Running A Successful Travel Agency
If you are planning on starting a travel agency business, then you need to realise that although some people might view it as just selling air tickets, your customers will more than likely be interested in your expertise. In an interview Marion McPherson, former CEO of the Association of South African Travel Agents (ASATA), she reveals some secrets to success.McPherson says that if you are an entrepreneur who doesn’t have the skills or knowledge as to how the industry works, then it would be advisable that you team up with another agency so you can learn how the business operates.
“If you’re going to be selling your expertise, then you need to make sure you’ve got it and you’re good at it,” explains Marion McPherson. “That’s why franchising would be a good route to go, as the franchise can offer an advisory service, as well as the appropriate training. In addition, start ups tend to battle when it comes to establishing financial credibility and by joining a franchise this problem can be overcome.”
In today’s technological era where people can effortlessly book and make their own travel arrangements over the Internet, travel agents need to be better informed and able to make proactive recommendations based on their expertise and experience. Having continually dealt with these types of travel arrangements, they will be in a position to become value added advisors who make trips run smoothly with their lists of do’s and don’ts.
According to McPherson, the key to success for a travel agency is proactive selling. Read more.
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