An Increasing Appeal Of Starting A Biz
For many female entrepreneurs, necessity is the mother of their venture. Take Carla Schneider, 40, of Orange, whose product, the WubbaNub, a silicon pacifier with a small stuffed animal attached, has been used in neonatal intensive care units and by mothers of fussy babies around the country.
Ms. Schneider invented it during the first family vacation that she and her husband, Bret, took with their son, also Bret, now 9.
Three months old at the time, Bret would sleep only with a pacifier in his mouth, but it kept falling out.
“He was a very colicky baby, and that pacifier was something that was golden to me,” Ms. Schneider recalled. So she sewed it onto a stuffed animal that Bret liked to cling to, and it stayed put.
“I got stopped on the street numerous times for a couple months after that, so I basically kind of took the ball and ran with it,” said Ms. Schneider, a former special education teacher who followed in the entrepreneurial footsteps of her mother, who runs a nonprofit agency.
For women who want flexible hours, autonomy, and the chance to profit from ideas their corporate bosses often overlook, nap time is very much over.
Photo: Thomas McDonald / The New York Times.
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