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The B2B Lead:

Every marketer makes mistakes. As an entrepreneur with a limited budget, and only a few chances to make your business a success, the goal is simply to avoid making too many.

The five marketing mistakes every entrepreneur is tempted to make are:

1. Betting On the Big Event: Gambling Instead Of Planning
2. Depending on Others / Outsourcing the Wrong Things
3. Marketing Nonexistent Product
4. Failing to Measure
5. Adding Complexity

The good news is that you don’t need to learn from your mistakes – you can learn from other people’s mistakes, saving yourself trouble. Here’s how.

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