Archive for October, 2008
A.S.A.P. Branding–Adjective
Entrepreneur.com: Every brand platform needs an adjective. By this I mean every brand needs to own a word in the minds of consumers. Jif peanut butter, for example for decades had TV ads that ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind... More
Sex, Branding And Profits
Branding Strategy Insider: Imagine your company brochure was so popular that people could sell it online for $38.95. Or your carry bags went for $9.90, and stickers featuring your company logo fetched $15.50 each. Impossible, right? Maybe. But think again. Consider Abercrombie & Fitch, Victoria’s... More
Tips To Survive A Cash Flow Crisis
MarketWatch: 1. Triage payments Make a list of all payments due for the next three months. Give payroll priority and see what else you can negotiate to pay later. You may be able to slide with utilities; subcontractors can often be persuaded to wait a bit. 2. Accelerate collections Call customers to... More
Tight Credit Becomes Problem For Small-Business Owners
USAToday: As lawmakers debate the proposed financial bailout bill, small-business owners — who are especially vulnerable to financial meltdowns — face even tighter credit than usual. They’re tapping credit cards and personal savings as it gets harder to land bank financing. They appear to be... More
Cool Home-Office Toys You Can Write Off
Forbes: Maryann, a home-based Web site administrator in Virginia, owns 11 computers: five desktop models in the formal office area, another in the basement, a laptop by her bed, another in the den, two more in the dining room and one in her purse. “It’s a veritable showroom,” she says. Coming... More
