Design Best Practices For Your Small Business Web Site
Designing a Web site can be a daunting task. Where do you start after your business plan is worked out and you’re secure in what you’re going to place on your Web site?
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience.
These are general best practices for creating a great site — from design and coding elements to arranging content and calls to action on your page. The goal is to have a site that will please your visitors and the search engines.
1. Install Analytics! Notice how I bolded that one? It’s so important it’s at the top of the list!
2. Create an eye-catching header/logo. This makes an impression on visitors, much like the façade, front door, or foyer of your store.
3. Ensure you have the right balance between text and graphics. Graphics-heavy Web sites with little (or no) text can make it hard for a search engines to determine the relevancy of your site to queries you should rank for. Images and graphics, on the other hand, help tell a story about your products and services.
4. Allow space for a minimum of 250 words of relevant text if possible.
5. Consider how easy the home page and interior pages will be to manage in the future. Can you easily add pages and redirect old pages to new ones?
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