How To Find New Sales Prospects
* Even loyal customers eventually use other suppliers, so you’ll have to acquire new business in order to maintain the status quo – or to survive a difficult market.
* List the firms that compete with your customers. Each company on that list is a potential new customer.
* Solicit referrals. Offer discounts, freebies or other incentives to customers who bring you new business.
* Try direct marketing. Direct marketing and mailing lists are a convenient way to identify and obtain lists of accurate, targeted sales leads for your business.
* Seek out symbiotic partnerships. Prospect sharing with similar industries can provide benefits to both parties.
* Look outside your niche. Think creatively about other markets that may want your product or service. Visit trade shows in crossover industries for ideas.
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