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3 Weeks To Startup

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Entrepreneur.com:

Are you looking for the fast track to starting your business? You want to make sure you hit all the high points but don’t get bogged down in too many fine points that lead you nowhere, right? Then read this guide, and get your business running in less than a month.

Week 1

Day 1: Start with a viable idea.
Start thinking about whether your core idea makes a viable business.
How do you know? Well, honestly, you don’t always. It does help to take a step back from the idea, try to be honest and objective with yourself, and ask these questions:

1. Does anybody need (or want) what we’re going to be selling? How bad is the need, or how much do they want it? Think about it in commonsense terms. Vigorous market research will come later.

2. Will they pay for it? While they say people will beat a path to your door for a better mousetrap, that’s not always true. Think about it in your case.

3. Are they paying for something else, now, already? Can we go from that to honestly believing they’ll pay for what you’re going to offer?

4. How will you focus? Do you have a strategy, or are you planning to do everything for everybody?

The answers to these questions may seem obvious, but the point of this exercise is to give yourself a reality check. Essentially, you’re asking whether there’s a market for your product or service. If you’re laying out a lot of money, and especially if that’s somebody else’s money (like investors), it’s worth it to do the background research. Full article.

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