How Does A Small Biz Get Bigger?
One of the big issues for ambitious small firms looking to grow is how to attract new customers.
You know you have a great product, or offer a good service, but how do you best make yourself known to would-be buyers?
Here Ganesh Selvarajah, an advisor at Business Link, the government-funded business support service, looks at how to best target your advertising or marketing spend.
Question
Matthew asks: “We are a small road-marking company based in East Anglia.Our company has been running for approximately two years, purely from word of mouth and recommendations.
We are now looking to increase our revenue and would like some pointers as to the best advertising investments.
We already have a website and are listed on most directory sites, but realise it is an unusual area to market. Thanks in advance for any ideas or advice you can offer.”
Answer
“As the road-marking industry is a very niche market, all your advertising and marketing would need to be targeted at the correct audience to maximise your spend,” says Ganesh Selvarajah of Business Link.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
hi it is a nice article. The tips are very good. It is rightly said that ambition plays major role in business development. Ambition makes your dream come true, but it requires lot of hard work. Questioner is too good in this article.