Google Gives Small Businesses a Big Voice
After just over a year as a coveted, invitation-only beta, Google has officially launched Google Voice as a free service for all. Google Voice adds another component to the suite of tools available from Google providing small and medium businesses with cost-effective tools enabling them to conduct business like their much larger enterprise counterparts.
Large enterprises have the budget to invest in a robust networking, communication, and productivity infrastructure. Enterprise businesses also have the personnel resources to dedicate the expertise necessary to implement, maintain, and administer the tools. Small and medium businesses? Not so much.
Unfortunately for the small and medium businesses (SMB), though, they still have the same needs and similar business processes. They still need to communicate and collaborate in real-time with peers, partners, and customers.
Fortunately for SMBs, Google provides a diverse portfolio of tools that are free, or at least reasonably cost-effective, which allow them to appear much larger than they are, and compete on a level playing field with much larger competitors.
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