BizOp Blogs

Springwise: Lucky Seven makes custom caps that bear the logos of fictional companies featured in cult films and television shows. Founder Jay Jay Burridge is a self-proclaimed seventies kid, who spent much of his childhood wearing a Star Wars cap. Burridge, who is an artist by trade, founded the London-based... More

Branding Strategy Insider: A strong brand is defined and characterized by the following 9 dimensions: 1. A brand drives shareholder value 2. The brand is led by the boardroom and managed by brand marketers with an active buy-in from all stakeholders 3. The brand is a fully integrated part of... More

Entrepreneur.com: Every brand platform needs an adjective. By this I mean every brand needs to own a word in the minds of consumers. Jif peanut butter, for example for decades had TV ads that ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind... More

Branding Strategy Insider: Imagine your company brochure was so popular that people could sell it online for $38.95. Or your carry bags went for $9.90, and stickers featuring your company logo fetched $15.50 each. Impossible, right? Maybe. But think again. Consider Abercrombie & Fitch, Victoria’s... More

The Wall Street Journal: For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what to call a company. San Francisco naming boutique Eat... More

BusinessWeek: Talk to entrepreneurs about their marketing and communications efforts, and they’ll often use the words “branding,” “marketing,” and “advertising” interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing... More

1. What is your brand’s vision? 2. What are the good attributes of your brand (or company, or product, or service)? 3. What are the practical benefits associated with your brand? 4. What are the bad aspects of your brand, and how can you fix them? 5. What emotions are behind customer purchases... More

Sell to your customers by appealing to both their reason and their emotions. Entrepreneur.com: In today’s highly competitive markets, smart companies are focusing more and more on emotional branding to differentiate their product in the minds–and hearts–of consumers. No wonder. Today’s... More

SBInformer: Personal branding is all about you. It is something that any of us can relate to because it is what other people see as a reflection of our identity and values. Hence, each and every one of us has a personal brand whether we like it or not. The issue now is whether you can sustain your own... More

WSJ: Here’s a new twist on startups: Buy a brand first – then start your company. At Circlerbrands.com, there are several for sale, like “We Do the Math” for aspiring accountants or “BloomService” for someone looking to get a foothold in the floral industry. Each brand already has a registered... More