If you’re a newly minted, self-employed entrepreneur, you probably realize it isn’t enough to do great things or have great products and services. You have to tell people about it, and a good way to do that is to keep the press interested in you and your business. MarketWatch: In his new... More

WSJ: Here’s a new twist on startups: Buy a brand first – then start your company. At Circlerbrands.com, there are several for sale, like “We Do the Math” for aspiring accountants or “BloomService” for someone looking to get a foothold in the floral industry. Each brand already has a registered... More

WorldNetDaily: Substitute brains for bucks. Make ‘creativity not cash’ your start-up mantra. Map out a budget you feel comfortable with and work within it. Barter early and often: It’s one of the smartest start-up moves you can make. One entrepreneur we know traded fitness workouts... More

Christine Comaford-Lynch is a Small Business Financing Columnist for BusinessWeek.com. She is also CEO of Mighty Ventures, a business accelerator with offices in Napa Valley and Silicon Valley (Calif.). As an entrepreneur, she has built and sold five of her own businesses and served as a board director... More

James Stephenson, the “moneymaking maverick,” is an expert at helping others choose and run their dream businesses. He invests fifteen years of small business, marketing and sales experience into his books. He has started and operated numerous successful home-based businesses. He operates... More

For some, zero growth in their business is a nightmare they avoid at all costs. Most business people understand that businesses which are not growing will not survive long in today’s business environment. Competition in almost every field is far too stiff to sit back in neutral and let the world... More

Journey of a Serial Entrepreneur: “If we are together nothing is impossible. If we are divided all will fail.” Winston Churchill Strategic partnerships have been an integral part of all the business ventures I have been, and am part of. They can be made with suppliers, customers or distribution... More

Brent Bowers, a longtime small-business editor at The New York Times and The Wall Street Journal, is author of The Eight Patterns of Highly Effective Entrepreneurs, now out in paperback (Doubleday). In the February 26 edition of the New York Times, Bowers writes an excellent article. Here is a portion... More

In part 4 of our series on attracting new local customers to your business, we are going to examine effective and extremely inexpensive ways of doing that very thing by using the world wniide web. Lots of options are available which give small business owners exponentially more exposure than do traditional... More

NewsReleaseWire: Your decisions are keeping your customers from paying you more. Do you as a small-business owner have the confidence to say “I’m better. I’m different and here’s why.” Or do you have a sense of inferiority and uncertainty about your company? You need to develop the poise to... More

In a previous post, we examined an excellent article in cnnmoney.com written by Shaa Rutberg on the subject of increasing your customer base by using the web. In the February 6, 2008 report on cnnmoney.com, Shara discusses the role of targeted local marketing and customer retention in your overall marketing... More

In my previous post, I began examining an excellent series of articles on marketing from cnnmoney.com. I am continuing that line of thought in this post and in the next couple of posts. In the previous post, we examined three highly recommended approaches to marketing. Of course, each method has its... More

The life blood of any small business is the continual flow of new local customers. Word of mouth and referrals are still among the most effective ways of doing that. But besides providing outstanding products or services at reasonable prices followed up by outstanding customer service, there is little... More

Chris Cardell is one of the UK’s leading experts on small business marketing. He has been featured extensively on national media including BBC, ITV and the national press. Chris works with business owners and managers, using powerful marketing strategies to grow their businesses and increase their... More